In today’s ultra-connected world, online reputation counts for a lot, even if your business has a strong offline element. A recent BrightLocal study found that 95% of consumers use the web to find local businesses. Bottom line is that if you do not have a strong online presence, you are going to lose customers. Why Invest In Protecting Your Online … Read More
How to Use Storytelling to Build Your Brand Online and Grow Your Small Business
Imagine having to sell a product or service without using words, only pictures. It may sound scary, but a savvy marketer would embrace the challenge by creating a pictorial storyline demonstrating the value of a product or business. The best marketers understand the basic concept that advertising is in itself a form of illustrative storytelling, relying upon verbal imagery to connect … Read More
More Customers Trust Online Reviews as Much as Personal Recommendations
A recent study on consumer behavior and local businesses reported that more customers trust online reviews as much as personal recommendations to determine the quality of a business. The study reported that in 2014, only 12% of consumers do not read online reviews, as compared to 15% in 2013 and 24% in 2012.
Facebook 101: How to Write a Facebook Post for Business
Facebook for business is one of the best ways to communicate with your customers. It’s fun, engaging, and easy to do- for the most part. Writing and sharing your posts on Facebook can be tricky, especially as Facebook introduces more and more features. It can be fairly intimidating to write and post something on behalf of your business that could … Read More
5 Things Small Businesses Should Do to Stand Out Online
More and more consumers are turning to the web when they want to engage with a local business. As the competition increases, how will you stand out? Consumers will choose your business on the basis of first impressions; you have a crucial moment or two in which to capture their interest before they click over to one of the numerous … Read More
Your Bounce Rate is High, And Here’s Why:
Your local business’ bounce rate refers to the percentage of people that visited one web page and left (or “bounced”) from your site without visiting a second page. The goal is to keep this number as low as it can be as it directly affects the success of your local business marketing campaigns. According to Web Analytics guru Avinash Kaushik, a bounce … Read More
Pros and Cons of Groupon: Is It Right for Your Business?
In November of 2013, Groupon rolled out a new platform in an effort to become the place for local search. The Groupon Marketplace moved away from daily deals via email and instead, now allows customers to visit one website and search for deals in their area. This is a shift away from the one time daily deals that were most … Read More
How to Build Your Brand Online and Win New Customers
It’s one thing to start a business. It’s another to grow a solid foundation of loyal customers who are passionate about your business. It seems like a simple idea- if your business makes your customers happy, they will come back again and again. If your business really makes your customers happy, they will come back with their friends and family … Read More
Timing on Social Media: Cheating The Clock to Engage Customers
In social media marketing, there is a lot of talk about the proper or perfect way of timing your posts. Some say that mornings are better, because people are on the way to work, while others say that nights are clearly better because people are home from work. There have been countless studies analyzing posts and user engagement, but many … Read More
The Perfect Tweet to Spark Your Marketing Power
According to social media marketing professionals, this is the “perfect tweet.” [ARTICLE TITLE] – http://url.com #hashtag by @TwitterHandle Other formulas for “successful tweets” consist of having a link, an image, and two hashtags. While many claim that there is a recipe to having profitable tweets, the success actually has to do with more than just the individual compounds of a … Read More
