From an endless summer to the end-of-summer. It’s only human nature to watch the calendar turn to August and work up a fierce anxiety over another inevitable end to summer. While most of us have since graduated from the urgency of heading back to school in a hurry, many business owners battle an end-of-summer frustration over a month that lacks … Read More
How To Turn Website Visitors Into Paying Customers
They say that you can’t judge a book by its cover, but you can certainly judge a business by its website. Broken links, out of date information and overly-aggressive advertising not only look bad, but also leave a distasteful first impressions — and first impressions can either bring in sales or influence customers to spend their money elsewhere. That’s why … Read More
The Best is Yet to Come—Creating a May Marketing Calendar
Setting the stage for summer success. Acting as the bridge between spring and summer, the merry month of May never ceases to build the toe-tapping anticipation levels of everyone from students on the cusp of graduation to employees subtly cashing in their vacation hours and planning their great escape to parts unknown. For business owners, the month is just bursting … Read More
Spring Forward—Creating a March FetchRev Campaign Calendar
Third month’s a charm. Compared with the other eleven months of the calendar year, March just seems to get a bad rap. From a weather forecast that’s stuck in-between sunshine and scattered showers to the scary spectre of the Ides of March (if you’re Julius Caesar, that is), the third try of the new year can’t help to be more … Read More
From Concept to Creation—5 Simple Graphic Design Tips for Non-Designers
More by design than by accident. Not to get too graphic, but when it comes to building a brand—design is essential. So maybe art school was never really in the picture, and perhaps you have enough trouble color coordinating your clothes to even considering properly branding your business on your own, but that’s perfectly fine. Today, free browser based photo … Read More
February Focus—Mapping Out Your FetchRev Campaign Calendar
Number two in your calendar, number one in your heart. For being the shortest month on the year, February certainly has a whole lot going on. By now, you’ve survived the holidays and settled back in the routine, ready to make 2018 your best year yet. While you may be tempted to stare out the window for the first signs … Read More
Campaign Overhaul—A FetchRev Marketing Transformation Story
Take a sad song and make it better. We may not style hair or refurbish homes, but here at FetchRev, we like to think of ourselves as part of the makeover industry. Our most rewarding projects are ones where we transform underperforming campaigns into money-making landing pages, with a few optimization tweaks—and a bit of creative secret sauce. Recently, a … Read More
Victory Lap: Dallas Karting Complex Earns 1MM in Revenue with FetchRev
And we’re off to the races. On the race tracks at Dallas Karting Complex, there’s only one speed: fast. When it comes to getting customers back on the course, developing a digital promotions strategy to kick things into high gear karting-style came with an added push. DKC’s owner had already done the heavy lifting as their email collection process netted … Read More
Black Friday, Cyber Monday: How to Schedule Your Campaigns for Success
‘Tis the season of giving. Last year represented a marketing milestone for online shopping during the hectic holiday hustle of the always busy Thanksgiving weekend. With a seasonal shift continuing to drift further away from the traditional lengthy lines and shopping cart sprints of years past, a record $3.34 billion was spent online as shoppers chose to spend their dollars … Read More
Marketing 101—Creating a First-Class Back to School Special
It’s that time of the year again. Back to school season brings the sounds of children chattering as they wait for the bus, the bright white reflection of sneakers that have yet to touch the blacktop, and a full-scale rush on pencils and graphing calculators. For students from kindergarten through college (and their parents), the month of August is hot … Read More
