Oh, the places you’ll go. As the Class of 2017 collectively turn their tassels to the left, small businesses have an opportunity to capitalize on a major gift-giving occasion. According to the National Retail Federation, the average person in the market for a graduation gift will spend $106.45, a spending trend that continues to move to the top of the class. … Read More
Winning Customers Back, One Campaign at a Time
Baby Come Back. You’ve written, you’ve called, you’ve even stood outside in the rain playing their favorite jams from an oversized speaker. When the same old song and dance fail to show how much you want your customer to return to your business, it’s time to alter your approach and win them back with a strategy determined to bring them back … Read More
Success at First Sight: How to Utilize a FetchRev Website Plugin
Plug life. A large portion of our day-to-day work is dedicated to email marketing, from meticulously planning highly personalized special offers to crafting interest-piquing subject lines. Still, so much of the success of email as a distribution channel depends on your buyers’ level of engagement. Enabling the FetchRev web plugin is the ideal way to market to your customers when they … Read More
Spring Cleaning for Email Marketing
Without it feeling like a chore. You’ve purged the closet, straightened out the garage, and tidied up the trunk of your car. Now, in the spirit of sunnier spring days, it’s time to take a good, long look at your email marketing practices and undertake a bit of decluttering. We’re tasking you with three to-do’s that will increase your success … Read More
The Price is Right: 3 Guidelines for Discounting Your Next Campaign
Let’s make a deal. Everyone loves a bargain. We scavenge the clearance racks at our favorite retailers, count the seconds down until a sample sale starts, and scour thousands of deal sites searching for the seller with the lowest price. It’s common knowledge that consumers are more likely to spend money when they’re also saving money, so how can you create … Read More
3 Common Campaign Mistakes (and How to Avoid Them)
Make no mistake about it. We’re only human. We’re destined to fail, to fall, to figure it out after we gone back to the drawing board and broken it all down only to begin again. We learn through our mistakes, we own them, understand them and leave them in the the past as references to where it went wrong before … Read More
Why You Need a Marketing Calendar
Make the days count. February is in full swing – but, are you keeping up with your New Year’s Resolutions? If you’re like most of us, you started with good intentions but have gradually become overwhelmed and ended up off track. Marketing is important, we all know this. However, in the day-to-day operations of a small business it can easily get … Read More
A Heart to Heart on Valentine’s Day Campaigns
So much better when we’re together. Love is in the air—and finding the perfect gift to show how much they care is square on the minds of your customers. In 2016, the average American spent $146.84 on Valentine’s Day, from dozen-rose bouquets and singing teddy bears to tandem treats like couples’ massages (and even paintball games) star-crossed sweethearts just couldn’t … Read More
Finding Success through Segmented Email Lists
The great divide. With a little bit of ingenuity and a whole lot of collected data, segmenting your email list can lead to increased open rates, amplified engagement, and roaring revenue possibilities before your very eyes. Quite simply, effective list segmentation is kind of big deal. According to DMA, 77% of email marketing ROI came directly from segmented, targeted, and … Read More
3 Ways to Drive Customer Referrals to Your Small Business
You’ve got a friend in me. From narrowing down the choice of which movie to see on a rain-soaked Saturday to acquiring assistance on cherry-picking the perfect appetizer before a big meal, we tend to resort to the recommendations of friends whenever we need a helping hand. When it comes to maximizing the potential of your campaign’s success, referral marketing can play a … Read More
