No matter what the benefits of your spa, people may be reluctant to visit it if they don’t know that your local business provides a great experience and is worth the money. A website can help you attract your desired clientele, but posting attractive pictures of your spa on the home page is not enough by itself to get people … Read More
Are Gift Cards A Good Idea for Your Spa Business?
Have you considered using gift cards as a marketing tool for your spa business? Although gift card sales are often overlooked, they are one of the best ways for spa owners to attract new customers. According to the Savvy Stylist, 41% of gift card recipients try out a new business because someone gave them a gift card. 7 out of … Read More
Delete, Apologize, Move On: 3 Simple Steps to Handling a Social Media Mistake
If you’re new to social media marketing, you might be a little bit intimidated by the scope of what you’re doing. Every social media post has the potential to be seen by millions of people, and once you post something on the Internet, it’s there in some form forever, even if you delete it. It’s natural to be concerned about … Read More
5 Ways to Do Big Business Marketing on a Small Business Budget
As a small business, you might not have the budget that big brands have for marketing, but that doesn’t mean you can’t use the same techniques to market effectively! Don’t let your size impede your ability to get new customers and meet your sales and marketing goals. Check out these five ways to do the same marketing as big companies, … Read More
4 Conversions Killers in Your Local Business Email Marketing
Email marketing is a powerful tool that generates leads you can convert into paying customers. Local businesses benefit from email marketing programs because they generate a large return in exchange for just a small investment of time and money. When implemented correctly, email marketing can jump-start your local business’s growth; however, it’s important to avoid some bad habits that can kill … Read More
How to Make Your Email Newsletters Valuable
Email newsletters are a potent tool for attracting new prospects and converting them into customers. It can be difficult to decide what to include in an email newsletter, especially if you are very busy and don’t have much time to put something together. Once you understand the different types of newsletter content, you can choose content that will resonate with … Read More
5 Ways To Use Twitter Photo Collages In Your Online Marketing
Twitter may be more important to your small business’s social media marketing campaign than you realize. Many local business owners eschew Twitter in favor of Facebook or Google+ because of Twitter’s 140-character limit and sparse layout, which makes them think Twitter is not a serious social media platform. In actuality, Twitter is one of the fastest growing platforms, which means … Read More
6 Great Facebook Cover Photo Ideas For Local Businesses
Facebook is one of the most powerful social media marketing channels, featuring millions of potential leads that may convert into paying customers. This social media platform can be challenging for local business owners to get the hang of; setting up your business profile, attracting followers and posting appropriate content is not always an intuitive process.
How to Collect Emails From Facebook to Grow Your Small Business
Two of your most powerful marketing tools are your Facebook page and your email marketing list. Both of these tools allow you to make personal connections with your prospective customers and encourage them to do business with you. Here’s how to collect emails from Facebook to grow your small business. In order to really succeed, you’ll need to get every … Read More
How Local Businesses Can Master Their Websites [Infographic]
Your customers are incredibly visual. The hard truth is that as they leaf and scroll through your website, they may be more concerned about its design and aesthetic than some of the actual content. Content is the bread and butter, but how your customers make sense of and perceive your website’s appearance is what allows them to fully digest it and make … Read More
