Twitter is an excellent platform for local businesses to utilize in their online marketing campaigns. The nature of the newsfeed is rapid and ever changing, which makes it a great vehicle for posting updates or information that is time-sensitive. But before we can get to any of the crazy tricks you can do on Twitter, we need to outline the … Read More
Why Digital Coupons are Valuable for Small Businesses
Many small businesses don’t have either the time or money to invest in a large-scale marketing campaign. Fortunately, you don’t need to in order to convert more of your engaged prospects into paying customers. One of the marketing tools that is easiest to implement and has the most success is the use of digital coupons. Digital coupons are effective because … Read More
The Power Of P.S. In Email Marketing
Email marketing is one of the most profitable and cost-effective ways to convert customers, but doing so flawlessly seems to befuddle a lot of small business owners. Postscript, otherwise known as P.S., is an afterthought. Usually, it’s a sentence or paragraph that follows the main body and signature of an email. Often times, we tend to associate P.S. as a … Read More
How You Can Double Your Twitter Followers
There is an astronomical number of people using Twitter. There are more than 500 million users and 135,000 new users are signing up daily, and all of these users love engaging with brands on the platform because it feels personalized and special. For small businesses, Twitter is a very important resource to reach new markets with.
3 Ways To Convert Web Traffic Into Paying Customers
When browsing the web, many people will visit your website, but not many of them will stay. Usually, it’s because they didn’t find what they were looking for, got frustrated and left. To convert web traffic into paying customers, you need powerful call to actions, which can be in the form of buttons, graphics or lines of texts and encourage … Read More
Why You Should Use Google+ Now More Than Ever
Earlier this week, Google+ changed its policy on user profile names. In the past, users had to use their real names when commenting or reviewing businesses on the platform, but now users can use any name they want on their profile. When Google+ launched, they required real names as a means to avoid fake profiles. However, there were many users … Read More
8 Easy Ways to Create Amazing Visual Content with Your Smartphone
Visual content is important to customer engagement. Research shows that social media posts that contain photos or images are 55 to 94 percent more likely to get comments or shares than those that do not. If you’re a small business owner, you might wonder how you can create the visual content you need without spending time or money you don’t have. Fortunately, … Read More
How to Turn Employees Into Brand Ambassadors
Modern companies realize they have new ways to get product and company information out there. One of these is through using brand ambassadors, a relatively new practice that is transforming how marketing is done in many industries. This type of innovation is also helping small businesses that don’t have a lot of marketing firepower or tons of money to spend … Read More
Get The Most Bang For Your Buck On Twitter With Promoted Tweets
Twitter is a giant network—home to millions of users and businesses competing for digital space. Because of this, many businesses–especially small businesses–get left behind in the race to profit. For a while, Facebook was the hub of advertising on social media, but that has changed. Twitter has entered the playing field for small business marketing and advertising. Twitter created an … Read More
Why Psychographics Matter More Than Demographics
We all know about demographics and how they influence our marketing strategy. But what you really should be focusing on are Psychographics. It’s safe to say that as a small business owner, you know your customers’ age, gender, income level and zip code. But have you ever thought about who you’re really selling to, beyond the four corners of their … Read More
