Consumer activity depends entirely on the way a message was framed. In order to maximize revenue in your small business, you must craft your message in a way that will generate a response. If your message isn’t targeted, consumers won’t respond and your marketing power will plummet. So how do you target your message? Within messaging, there are a few … Read More
6 Ways to Get More Likes on Facebook
Getting more likes on Facebook can improve the reputation of your business and give you a bigger audience on the popular social networking site. Many consumers today rely on their social networks to recommend products and services. Seeing that their friends like your business could even persuade new customers to try your business! In addition, the number of likes you have on … Read More
How to Measure Your Facebook Marketing for Success
Facebook marketing has become an important piece of many businesses’ total marketing plan. The sheer number of people who use Facebook makes it an attractive channel for marketing. However, it can be difficult to determine whether or not a Facebook marketing campaign is working because Facebook generates so many metrics to look at: number of likes, number of shares, number … Read More
3 Things Small Business Owners Need To Include In Their Homepages
Your website is essential to the success of your small business. It’s what represents you to the hundreds, thousands of people that come across your page and subsequently decide if they want to spend their money on you. A bad website one can kill your business. A decent one is par for the course. But a great one?
How to Survive and Thrive in the Face of Negative Online Reviews
Running your business in the digital age involves effectively managing your online reputation. The Internet affords you all sorts of ways to reach customers through advertising, but the web is often also a forum for disgruntled clients to vent their frustrations. While you may feel helpless in softening the blow of a negative review of your products or services, you … Read More
Harnessing Facebook vs Twitter For Small Businesses
Social media offers a cost-effective way of marketing a local business online. Many local businesses start out by using Facebook and Twitter for their online marketing campaigns, which is a fantastic choice because those two sites have more users than any others. However, what works well for marketing on Facebook doesn’t work so well on Twitter, and vice versa. Using … Read More
What You Need To Know About Spam Filters
What is a spam filter? The spam filter is a tool used in email to try to filter out “spam.” But what is spam? Spam’s technical definition is: “unsolicited, usually commercial email sent to a large number of addresses.”
Using Facebook’s “Stickiness” To Help Your Online Marketing
Recently, Inside Facebook came out with an article where they evaluated and measured Facebook’s “stickiness.” The article included statistics from SimilarWeb PRO about Facebook’s engagement and the influence it has on our lives. The data was astonishing—on average, there are over 828,000,000 Facebook visits a day. In addition, the average amount of time a day a user spends on Facebook … Read More
How to Create a Facebook Post That Converts
Facebook offers businesses the opportunity to connect with thousands, if not millions, of prospective customers. It’s pretty easy to get people to like your business’ Facebook page, but it’s frustrating when “likes” and “shares” don’t correspond to an increase in sales. Having hundreds of followers doesn’t do your business any good if they aren’t engaged in what you’re providing. Fortunately, … Read More
Focusing on Your Online Reputation Means Focusing on Your Customers
In today’s ultra-connected world, online reputation counts for a lot, even if your business has a strong offline element. A recent BrightLocal study found that 95% of consumers use the web to find local businesses. Bottom line is that if you do not have a strong online presence, you are going to lose customers. Why Invest In Protecting Your Online … Read More
