Facebook marketing has become an important piece of many businesses’ total marketing plan. The sheer number of people who use Facebook makes it an attractive channel for marketing. However, it can be difficult to determine whether or not a Facebook marketing campaign is working because Facebook generates so many metrics to look at: number of likes, number of shares, number … Read More
Demystifying The Facebook Boost Function
It’s really hard to create awareness for your brand, especially on Facebook. Recently, Facebook decreased organic reach, which makes it so that only about 1-2% of your fans will see your posts on their newsfeed. Facebook claims they did this because of the increasing amount of competition between businesses for content space on news feeds and that it’s in the … Read More
3 Things You Didn’t Know About Your Tweets
Twitter just rolled out a new profile system with a few features that will dramatically improve how you interact with your followers and present yourself online. We know the basic concept of Twitter—short blurbs of information or content broadcasted to your followers— who can favorite, retweet or quote your tweet. Twitter’s profile design change has intensified how your small business … Read More
Harnessing Facebook vs Twitter For Small Businesses
Social media offers a cost-effective way of marketing a local business online. Many local businesses start out by using Facebook and Twitter for their online marketing campaigns, which is a fantastic choice because those two sites have more users than any others. However, what works well for marketing on Facebook doesn’t work so well on Twitter, and vice versa. Using … Read More
Facebook 101: How to Write a Facebook Post for Business
Facebook for business is one of the best ways to communicate with your customers. It’s fun, engaging, and easy to do- for the most part. Writing and sharing your posts on Facebook can be tricky, especially as Facebook introduces more and more features. It can be fairly intimidating to write and post something on behalf of your business that could … Read More
Does Social Media Affect Our Emotions? Controversial Facebook Experiment Says Yes
In 2012, Facebook ran a study to learn more about how the emotions of our friends affect our own mood. For the Facebook experiment, they changed the algorithm of over 600,000 users to feature more or less positive and negative content and studied how those users responded (Did they write happier or sadder statuses? Did they comment with happier words when shown photos of animals … Read More
7 Social Media Musts for a Small Business Marketing Plan
Social media is a powerful platform for small businesses. It’s free to get started and can deliver great leads, new customers, and more revenue because there are millions of great prospects using social media. There are a myriad of platforms and just as many strategies for each. So what are a few ways to get started with social media for a … Read More
How To Thank Your Customers on Social Media
As a local business owner, your day is busy enough. You have to do a myriad of things every single day by yourself, and most of the time, marketing is far down on the list of priorities. Even more so, maintaining and managing each of your social media channels is hard. Remembering to regularly post, update your profile and monitor … Read More
Social vs. Formal Marketing On Facebook
The success of any small business has to do in part with satisfying a customers’ expectations. How you market yourself, whether online or offline, defines how customers perceive you. There are a few different ways you can go about marketing yourself on Facebook to get the best results. And there are two approaches to marketing on Facebook – social and formal.
Timing on Social Media: Cheating The Clock to Engage Customers
In social media marketing, there is a lot of talk about the proper or perfect way of timing your posts. Some say that mornings are better, because people are on the way to work, while others say that nights are clearly better because people are home from work. There have been countless studies analyzing posts and user engagement, but many … Read More
