Saving the Best for Last—Creating an August Campaign Calendar

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From an endless summer to the end-of-summer. It’s only human nature to watch the calendar turn to August and work up a fierce anxiety over another inevitable end to summer. While most of us have since graduated from the urgency of heading back to school in a hurry, many business owners battle an end-of-summer frustration over a month that lacks … Read More

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Why You Need More Than ‘First Time Customer Only’ Offers

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Friends, let’s get one thing straight: your current customers are just as important as a new customer! They all use the same money after all. So why is it so popular to only offer discounts to new customers? We understand the allure of drawing in customers with a good offer – that is what FetchRev is all about after all – … Read More

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The Best is Yet to Come—Creating a May Marketing Calendar

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Setting the stage for summer success. Acting as the bridge between spring and summer, the merry month of May never ceases to build the toe-tapping anticipation levels of everyone from students on the cusp of graduation to employees subtly cashing in their vacation hours and planning their great escape to parts unknown. For business owners, the month is just bursting … Read More

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Showered in Success—Creating a April Marketing Calendar

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Cloudy with a chance of revenue. April may be notorious for its precipitation, but a true small business rainmaker knows that revenue is ripe for the picking during these 30 spring days. Before hunting down your galoshes and umbrella for a stomp in the puddles, make note of these upcoming dates and events to target for campaign opportunities. With all … Read More

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Campaign Overhaul—A FetchRev Marketing Transformation Story

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Take a sad song and make it better. We may not style hair or refurbish homes, but here at FetchRev, we like to think of ourselves as part of the makeover industry. Our most rewarding projects are ones where we transform underperforming campaigns into money-making landing pages, with a few optimization tweaks—and a bit of creative secret sauce. Recently, a … Read More

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Creating a Best-In-Class Graduation Campaign

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Oh, the places you’ll go. As the Class of 2017 collectively turn their tassels to the left, small businesses have an opportunity to capitalize on a major gift-giving occasion. According to the National Retail Federation, the average person in the market for a graduation gift will spend $106.45, a spending trend that continues to move to the top of the class. … Read More

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3 Email Marketing Tips to Maximize Your Mother’s Day Results

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Mum’s the Word The third-most popular holiday in terms of consumer spending is also one that tends to sneak up on us the most. With spring in full swing, barbecues heating up, and beach season beckoning, a day devoted to Mom catches even the most conscientious of us by surprise. As marketers, we can capitalize on both people’s propensity to … Read More

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5 Campaign Ideas to Stir Up Your Email Strategy

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Campaign-spiration. Hit a bit of marketer’s block lately and are finding yourself hard-pressed to come up with creative email campaigns that convert? Try one—or all—of these five campaigns to add a bit of spice to your typical specials. 1. Bestsellers Offer At the end of the day, word of mouth is still the most effective form of advertising that exists—so why … Read More

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