Let’s make a deal. Everyone loves a bargain. We scavenge the clearance racks at our favorite retailers, count the seconds down until a sample sale starts, and scour thousands of deal sites searching for the seller with the lowest price. It’s common knowledge that consumers are more likely to spend money when they’re also saving money, so how can you create … Read More
3 Common Campaign Mistakes (and How to Avoid Them)
Make no mistake about it. We’re only human. We’re destined to fail, to fall, to figure it out after we gone back to the drawing board and broken it all down only to begin again. We learn through our mistakes, we own them, understand them and leave them in the the past as references to where it went wrong before … Read More
Picture the Perfect Campaign: Tips for Finding the Right Image
Image is everything. Isn’t it? As a collective, people are a visual sort who respond appropriately to alluring images and graphics everywhere from the real world to the world wide web. When it comes to constructing a campaign that converts, keep in mind that choosing the right imagery is a crucial component to your success. The Rules of Engagement First … Read More
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