When browsing the web, many people will visit your website, but not many of them will stay. Usually, it’s because they didn’t find what they were looking for, got frustrated and left. To convert web traffic into paying customers, you need powerful call to actions, which can be in the form of buttons, graphics or lines of texts and encourage … Read More
Why You Should Use Google+ Now More Than Ever
Earlier this week, Google+ changed its policy on user profile names. In the past, users had to use their real names when commenting or reviewing businesses on the platform, but now users can use any name they want on their profile. When Google+ launched, they required real names as a means to avoid fake profiles. However, there were many users … Read More
8 Easy Ways to Create Amazing Visual Content with Your Smartphone
Visual content is important to customer engagement. Research shows that social media posts that contain photos or images are 55 to 94 percent more likely to get comments or shares than those that do not. If you’re a small business owner, you might wonder how you can create the visual content you need without spending time or money you don’t have. Fortunately, … Read More
How to Turn Employees Into Brand Ambassadors
Modern companies realize they have new ways to get product and company information out there. One of these is through using brand ambassadors, a relatively new practice that is transforming how marketing is done in many industries. This type of innovation is also helping small businesses that don’t have a lot of marketing firepower or tons of money to spend … Read More
Get The Most Bang For Your Buck On Twitter With Promoted Tweets
Twitter is a giant network—home to millions of users and businesses competing for digital space. Because of this, many businesses–especially small businesses–get left behind in the race to profit. For a while, Facebook was the hub of advertising on social media, but that has changed. Twitter has entered the playing field for small business marketing and advertising. Twitter created an … Read More
Why Psychographics Matter More Than Demographics
We all know about demographics and how they influence our marketing strategy. But what you really should be focusing on are Psychographics. It’s safe to say that as a small business owner, you know your customers’ age, gender, income level and zip code. But have you ever thought about who you’re really selling to, beyond the four corners of their … Read More
Frame Your Call-To-Actions Like A Pro
Consumer activity depends entirely on the way a message was framed. In order to maximize revenue in your small business, you must craft your message in a way that will generate a response. If your message isn’t targeted, consumers won’t respond and your marketing power will plummet. So how do you target your message? Within messaging, there are a few … Read More
6 Ways to Get More Likes on Facebook
Getting more likes on Facebook can improve the reputation of your business and give you a bigger audience on the popular social networking site. Many consumers today rely on their social networks to recommend products and services. Seeing that their friends like your business could even persuade new customers to try your business! In addition, the number of likes you have on … Read More
How to Measure Your Facebook Marketing for Success
Facebook marketing has become an important piece of many businesses’ total marketing plan. The sheer number of people who use Facebook makes it an attractive channel for marketing. However, it can be difficult to determine whether or not a Facebook marketing campaign is working because Facebook generates so many metrics to look at: number of likes, number of shares, number … Read More
3 Things Small Business Owners Need To Include In Their Homepages
Your website is essential to the success of your small business. It’s what represents you to the hundreds, thousands of people that come across your page and subsequently decide if they want to spend their money on you. A bad website one can kill your business. A decent one is par for the course. But a great one?
