Your customers are incredibly visual. The hard truth is that as they leaf and scroll through your website, they may be more concerned about its design and aesthetic than some of the actual content. Content is the bread and butter, but how your customers make sense of and perceive your website’s appearance is what allows them to fully digest it and make … Read More
How to Post on Twitter (With Images)
Twitter is an excellent platform for local businesses to utilize in their online marketing campaigns. The nature of the newsfeed is rapid and ever changing, which makes it a great vehicle for posting updates or information that is time-sensitive. But before we can get to any of the crazy tricks you can do on Twitter, we need to outline the … Read More
Why Digital Coupons are Valuable for Small Businesses
Many small businesses don’t have either the time or money to invest in a large-scale marketing campaign. Fortunately, you don’t need to in order to convert more of your engaged prospects into paying customers. One of the marketing tools that is easiest to implement and has the most success is the use of digital coupons. Digital coupons are effective because … Read More
How You Can Use Online Reviews to Grow Your Small Business
Online reviews are one of the best ways to attract new customers to your small business. Positive reviews demonstrate that you are a credible business that gives people what they are looking for. There are several creative ways to use online reviews in order to get your followers’ attention and convert more of them into paying customers.
How You Can Double Your Twitter Followers
There is an astronomical number of people using Twitter. There are more than 500 million users and 135,000 new users are signing up daily, and all of these users love engaging with brands on the platform because it feels personalized and special. For small businesses, Twitter is a very important resource to reach new markets with.
3 Ways To Convert Web Traffic Into Paying Customers
When browsing the web, many people will visit your website, but not many of them will stay. Usually, it’s because they didn’t find what they were looking for, got frustrated and left. To convert web traffic into paying customers, you need powerful call to actions, which can be in the form of buttons, graphics or lines of texts and encourage … Read More
Why Psychographics Matter More Than Demographics
We all know about demographics and how they influence our marketing strategy. But what you really should be focusing on are Psychographics. It’s safe to say that as a small business owner, you know your customers’ age, gender, income level and zip code. But have you ever thought about who you’re really selling to, beyond the four corners of their … Read More
6 Ways to Get More Likes on Facebook
Getting more likes on Facebook can improve the reputation of your business and give you a bigger audience on the popular social networking site. Many consumers today rely on their social networks to recommend products and services. Seeing that their friends like your business could even persuade new customers to try your business! In addition, the number of likes you have on … Read More
How to Measure Your Facebook Marketing for Success
Facebook marketing has become an important piece of many businesses’ total marketing plan. The sheer number of people who use Facebook makes it an attractive channel for marketing. However, it can be difficult to determine whether or not a Facebook marketing campaign is working because Facebook generates so many metrics to look at: number of likes, number of shares, number … Read More
How to Survive and Thrive in the Face of Negative Online Reviews
Running your business in the digital age involves effectively managing your online reputation. The Internet affords you all sorts of ways to reach customers through advertising, but the web is often also a forum for disgruntled clients to vent their frustrations. While you may feel helpless in softening the blow of a negative review of your products or services, you … Read More
