What Are Events and How Do They Work?

FetchRev allows you to configure campaigns to be sent in response to actions taken by consumers, such as claiming a coupon or redeeming a purchased Buy Now campaign.

 

FetchRev events can only be configured by self-serve accounts. ┬áIf you have a managed account, please contact support if you’d like to change the configuration of your events.

Within the Events Manager in FetchRev, you can:

  • Turn ON/OFF which events will cause a campaign to be sent to a consumer.
  • Configure which campaigns can be sent to a consumer when an event occurs.

 

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When an event occurs, FetchRev will send the consumer the first campaign that she is eligible to receive, based on the SmartBlast rule system.

 

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If the consumer does not click on the banner and complete the call-to-action, then she will also receive an email a few hours later.

The results of sending the campaign via banner and email are shown in the campaign results.

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Stats for emails sent in response to an event are located in the ‘Events’ tab within the ‘Email’ channel results.

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